Michael: “Kate, how much did you guys spend on that campaign?”
Kate: “I mean, we planned for the three-month-long campaign, with a budget of $30,000. After the first month, however, we decided to cancel because we got a lot of impressions and clicks but we didn’t get any applications!”
That was the conversation I had recently with “Kate,” whose name has been changed for privacy. Kate is the Vice President of Marketing at a community bank.
Kate understood the power of digital marketing, and she made an investment of $10,000…
…but then stopped the campaign after the first month because she didn’t see the results.
Kate was seeking help because she didn’t know what caused her campaign to fail and how she could turn it around.
I am sure that you would run into this situation if you were to launch a digital campaign. Believe me, I know, because our team has been living and breathing this stuff for the past 10+ years.
I want you to understand that it’s not your fault. Mistakes will undoubtedly happen.
But there’s one thing that I am certain about: You don’t want to be in Kate’s situation
… where you’re seeking help when you are already $10,000 in the red and haven’t seen any results in the first 30 days.
Download Free Annual Growth Plan
This one-page pdf will provide the most clarity on your goal, gap, key initiatives, metrics, and many more. By the way, its Free too!
Don’t miss my class! During my class, I will deconstruct Kate’s situation so you can avoid making the same mistake.
And best of all, you will learn what it takes to run a profitable campaign so you can increase your deposits!